Leveraging Your CRM for Lead Generation Recap
HomeSmart agents get special pricing on the Lofty CRM shown in this video.
We host 3 live demos per week showing you how to close more deals with Lofty, join us!
Training Recap:
Lead generation is more than just getting new people into your business. Don’t forget your current leads!
Audiences:
- Frigid- People you don’t know at all and they dontk now you
- Cold- People in your database that still need to raise their hand to work with you
- Hot- Past clients, SOI and your Database
You can use the same content and CRM tools with all 3 audiences- it just needs to be changed a bit to talk to that specific audience!
CRM Tools that help with lead generation
- Your IDX feed (watch this part of the video)
- Landing pages
- Individual Listings
- CMA
- Hosted content- pages, blogs, etc
- Distribution- Mass emails of newsletters